About SHUBH INC.
Precision Sourcing
SHUBH INC. has built its reputation on one principle: every stone we supply must meet the exacting standards we would set for ourselves.
Our Story
SHUBH INC. was established with a singular focus — to supply the trade with exceptional loose diamonds and precious gemstones at competitive prices. What began as a small operation has grown into a trusted name across the jewellery manufacturing and retail trade.
We source directly from primary markets including Antwerp, Mumbai, Bangkok, and Colombo, maintaining long-standing relationships with cutters, miners, and certified laboratories. This direct access allows us to offer stones that are rigorously graded, competitively priced, and available with full documentation.
Our clientele spans independent jewellers, high-street chains, and bespoke manufacturers. We understand the pressures of the trade — tight margins, demanding clients, and the need for consistent quality. We exist to make sourcing easier, faster, and more reliable.
30+ Years
In business
500+
Trade clients
GIA/IGI Certified
Grading standard
4 continents
Sourcing reach
Our Sourcing Standards
Every stone in our inventory is held to a strict set of criteria before it is offered to the trade.
Laboratory Certification
All diamonds and coloured stones are accompanied by certificates from internationally recognised laboratories — IGI,GIA, GRS, AGL, or SSEF — ensuring independent verification of every grade.
Conflict-Free Sourcing
We operate in full compliance with the Kimberley Process Certification Scheme. All diamonds are sourced from conflict-free origins with full chain-of-custody documentation available on request.
Accurate Grading
We do not inflate grades or misrepresent treatments. Colour enhancements, heat treatment, and clarity modifications are disclosed in full on every stone we list.
Direct Market Access
By sourcing directly from cutting centres and primary markets, we eliminate unnecessary intermediaries — passing the cost savings directly to our trade clients.
Ready to Open a Trade Account?
Trade accounts are available to registered jewellers, manufacturers, and retailers. Apply today and gain access to our full inventory with competitive trade pricing.
Request a Trade Account